In The Media

On Sunday 12th April 2020, The Guardian published a news article introducing the TOTS Campaign and what it was trying to achieve, alongside a letter in their commentary section. The letter was signed by over 30 former ministers, secretaries of state, civil servants, charity CEOs, business leaders and academics urging broadcasters to turn on their subtitles by default for children’s content.

The article can be found here:

https://www.theguardian.com/tv-and-radio/2020/apr/12/read-my-lips-how-lockdown-tv-could-boost-childrens-literacy

The letter can be found here:

https://www.theguardian.com/commentisfree/2020/apr/12/the-unseen-victims-of-coronavirus-letters

This article was followed up with similar stories in The Times Educational Supplement, Forbes and The Daily Mail

https://www.tes.com/news/coronavirus-add-tv-subtitles-boost-literacy

https://www.forbes.com/sites/nataliewexler/2020/04/18/an-easy-way-to-help-kids-learn-at-home-turn-on-the-captions/#bf9ce1d714eb

https://www.dailymail.co.uk/news/article-8211885/Broadcasters-childrens-television-urged-turn-subtitles-bid-raise-literacy-levels.html

Picture of Letter to the EditorSignatoriesSignatories

Previous Media articles also include;

https://www.thetimes.co.uk/article/subtitles-on-children-s-tv-boost-reading-skills-qmxk08fcp

https://www.theguardian.com/tv-and-radio/2019/jul/21/subtitles-tv-hearing-no-context-twitter-captions