Rojo The Cat
We have recently taken the bold step of appointing Rojo the cat as Ambassador for the TOTS Campaign. Whilst arguably a pivot for him (his previous roles have revolved more around mouse catching and fireside lolling) he has already made his mark, propelling the TOTS campaign to the global trending list on Twitter. Strategic use of his tail has also ensured coverage on Fox News, The Evening Standard, BBC and many more. Rojo has also been a hit across the pond with an appearance on ABC’s Good Morning America.
TOTS co-founder Henry Warren said: “He’s an excellent hire, we’re delighted to have him on board”.
Rojo was unavailable for comment however his owner John Nicolson MP did share this photo of the now famous feline:
For all Rojo’s new fans (thousands across the world it seems) – you’ve seen the tail. Here’s the face. pic.twitter.com/yKfEKbvJRL
— JOHN NICOLSON M.P. (@MrJohnNicolson) July 14, 2020
Rojo’s appearance on Sky news can be found here.